Stock Market Paper Essay Example | Topics and Well Written Essays - 1000 words

Stock Market Paper - Essay ExampleHistory of the Company afterward the success of Walt Disney Land in California, Walt Disney had the idea of creating an even bigger resort which would include all opposite kinds of fantasy worlds in which mess could lose themselves. When it opened, just outside of Orlando, Florida it covered approximately 107 acres the ascendent park portion of the resort was referred to as The Magic Kingdom. It featured Adventureland, Fantasyland, Frontierland, Liberty Squ be, Tomorrowland, Main Street USA, and hale-nigh 5,500 cast members (2). Resort planners intentionally scheduled the opening in October, as opposed to the summer months because they treasured the opening numbers to be small, having learned their lesson from the issues that arose with the opening of Walt Disney Land. Walt Disney World was to be so much bigger than Walt Disney Land, and the planners wanted to ensure that Walts dream was realized without a hitch if issues arose due to the incre ased coat and cast, they would be easier to deal with and identify with a smaller amount of guests. They had 10,000 guests on opening day. In growth to The Magic Kingdom, there were two hotels that were included in the resort itself, the Contemporary and the Polynesian Village (2). harvesting Lines Walt Disney World has several different product lines that are all incorporated around the resort and constitution park itself, having expanded to include three additional theme parks, and two water parks, as well as numerous hotels the theme parks now include The Magic Kingdom, Epcot, Disneys Hollywood Studios, and Disneys Animal Kingdom. The water parks now depict are Disneys Typhoon Lagoon and Disneys roseola Beach. This does not include the other branches of entertainment that Disney has added, equal the Disney Cruise Lines (3). Walt Disney Worlds customer bastardly includes children of all ages they work to be geared towards all ages of clientele (though if you look too much like a Disney character, you may be kicked out of the park (4).) Marketing Strategy There are galore(postnominal) different marketing strategies employed by Walt Disney World, from the computer generated image of the park that is now present at the beginning of each and every Walt Disney film, to the commercials advertising Walt Disney World, all the way down to references to the theme park that are included in movies of all genres, but the marketing strategies of the park do not stop there. With a steep bell tag to get into the park itself (over $80 (5) per person, per day), there are many people who feel like though they may want a souvenier to commemorate their trip, but that the additional price tag is too expensive. Disneys got the customer covered there too. They introduced three inch tall Vinylmation figurines for $10 each, everything from the characters themselves, to the attractions that are present in the park. The catch behind these souvenirs is that they come in unmark ed boxes consumers never turn in which one they will get (sort of like a souvenir grab bag) the nice thing approximately this marketing ploy is that if the consumer does not like the one they get, there are three opened figurines position by the register, and the buyer may choose to swap out the one they got for one of the three present at the register itself (5) this ensures that additional items are purchased, as people love the mystery, and offers them a semi-guarantee that they will