Ethnographic Study Of Mumtaz Restaurant Cultural Studies Essay

Ethnographic Study Of Mumtaz Restaurant Cultural Studies testTo achieve a purpose of this assignment, I admit conducted an ethnographic look at on Mumtaz Indian remainaurant situated in Bradford, Great Horton Road. In this essay, the atomic number 18na-wideisation theory has apologiseed with signifi croupce on globalisation of product and go and globalisation of culture.An thoughtfulness of Mumtaz eating place require described in this essay, which lead explicate the culture, production and services glob all in ally. I similarly aim to expand better understanding of the term globalisation in the literature with the champion of some definitions on globalisation of culture. This study therefore give tolerate to the theory in a globalise world cultures.Mumtaz is an Arabic treatment (then it has been adopted by Persian and Urdu) meaning the distinguished or the best. It is normally use as a male or female style in Hindi speaking Mu subdue community in India as well a s in Malaysia and Brunei. As I move towards the eatery, on the entrance, the man standing in the white uniform who wel go upd me with full of respect. That is the prototypal thing impressed me of this eating house and forces me to realise that I am in India. As I went in perspective, it is all modern and sleek. I enter prohibitedset into the solid forage emporium where its own products be on sale. Before verandah into the eating place I am seeing a rattling bonny sitting ara that merchantman be called as waiting direction for the customers. The comfor give in wooden sofas and table atomic number 18 representing the Indian culture of hospitality. The wood-framed tables be topped with thick bottle-end patterned glass and surrounded by slim steel-legged, high-backed black leather chairs. It is smell beautiful. There atomic number 18 filling color walls with leather panels, paintings and spotlights in the white ceiling and greenery shoots out of stainless-steel conica l plant pots.Black and metal decoration with confederacy of lights delay room for the customersRestaurant is on the main road, on one side of the eating place huge transp arnt glasses are chinkted thereby allowing the customers to whoop it up the weather of outside with their meal. The restaurant is actually big and famous for the Indian food and culture but it serves seven nationalities of food. The staffs have a unparalleled dress, black trouser and black shirt with a logo of Mumtaz. about of the waiters are schoolchilds, working as a part time. The restaurant is very busy as I am here at 130 pm on Saturday and I can observe 25 great deal almost me. Dining here is very informal and the rig is full with friends, couples and families with kids and largely are the Asians. The overall age group is 20 -45. There are two Africans and three British sitting shadower me and discussing about the tasting of the food. They have drinks on the table. An Arabic group of five peop le, two of them are girls sitting on the next table. Theres contemporary, up-tempo but unobtrusive Indian music in the background which reflects the emotions and Indian culture.I was looking behind and suddenly I heard a voice what would you ex mixtureable to order sir? I spoke to him for two minutes. He was a student from Malaysia doing a part time work. I ordered Pakistani food there are four types of curry, two Nan and rasmalayi in desserts. The attempt is awesome. In the end I observe, when the water bowl served on the table to wash hands, some of the Indians and Pakistani used it because they were using hands sort of of folk and knife. In India, people rarely use folk and knife. Moreover, rest of them use tissues. While giving the feed back, I appreciate the taste of the food. I asked a question from the supervisor manager. How could he manage to sire the taste without the items that are non available in the U.K? He told me that galore(postnominal) of the items import fr om disparate countries mostly from India, Pakistan, Bangladesh, Malaysia, UAE, Africa and china. He state Mumtaz has 15 branches world(a) and we select seven best cook from from each one demesne on a contract basis. The last banter he said many of the celebrities come here for a small taste of why the Mumtaz pudding stone has spread quite so wide.LiteratureCulture and politics are facilitators of globalisation. They enable firms and consumers to buy, sell and even produce on a global basis. But there has to be motive for firms and consumers to act globally. globalisation stands for the unhurt public across the world. There are thousands of definitions of globalisation, which occur confusion because the more than specific concepts are highly diverse. There are five definitions of globalization that can be distinguished. A common idea of globalization can be understand in terms of multinationalization, liberalization, universalization, western sandwichization and territori alization.Internationalization From this point of suppose global is a word which describes cross-border relations between countries, globalization designates a growth of international exchange and interdependence. concord to H, Paul and T, Grahame, globalization word is identified in the terms of large and growing flows of trade and swell investment between countries (1996a48).Liberalization Globalization has viewed as liberalization. It is a bear on of removing all the government restrictions on movement between one country to an early(a) country. Globalization has become an chief(prenominal) word for describing the process of international economic integration (Sander199627).Universalization A third concept has equated globalization with universalization. In this global intend worldwide and globalization is the process of supplying in force(p)s to people in any part of the world.Westernization Globalization is again equal with westernization. Globalization is dynamic where by the hearty structure of modernity like industrialism, capitalism, rationalism, bureaucratism etc are spread all over the world and spoiling genuine culture and local self determination in process.Territorialization H, David and M, Tony have defined globalization as a process which embodies a transmutation in the spatial organization of social relations and transactions (Held et al., 199916) opposite authors have dissimilar views on globalization. According to Malcolm Waters, globalization theory examines the outgrowth of global culture. It suggests that global culture is brought about a variety of the social and cultural developments. It is more important to see that globalization involves a new comprise consciousness of the world as a whizz place. It suggests that a globalization is a social process in which the constraint of geography on social and cultural arrangements recede and in which people are informed that they are receding. Robertson definition of globalizatio n Globalization concept refers both to the compression of the world and the intensification of consciousness of the world as a whole. On the other hand, globalization has covered almost every individual in todays world, the twist has spread unevenly.The process of globalization must to some extent be facilitated by a convergence of cultures. For example, St Patricks Day is a celebration of the supporter saint of Ireland. Yet the day itself is now continued by many other nationalities all over the world. Admittedly, many of the Irish have at some point emigrated to other part of the world, but this does not explain the extent to which other cultures are willing to assume the St Patricks Day celebrations. According to Anthony Giddens, a leading sociological writer on globalization said that globalization is the cultural suspension of space and time. If space is a cultural reference point for geography and national identity, the willingness of many other cultures to celebrate St Pa tricks Day surely reflects a suspension of cultural space. Individuals from the UK, Australia and the US in celebrating the Irish patron saints day are suspending, in part, their cultural appurtenance to their own national culture.Hollywood and Indian entertainment industry (bollywood) are the two successful industries. They produce films, T.V. shows and a variety of music that are enjoyed not only by Indians, British or Americans, but besides by many people around the world. The portrayal of Indian and western lifestyles, shops, the consumption of food, soft drinks and the belief that opportunity exist for everyone, can all be viewed and adopt while watching such movies and T.V. shows. So, if viewers around the world enjoy watching or listening to Indian or western culture, then perhaps they will also enjoy partaking in, or consuming any culture? If this is true, then the media of the country are an important facilitator of countrys companies selling their brands around the globe .According to Giddins, technology and communication is also a very unspoilt example of globalization. The ability to communicate with anyone, at anytime, anywhere in the world increases the perception of a global village, as contrasted to a large fragmented global system. Globalization is a very broad aspect. The discussion on globalization can never come to an end. The more you talk, the more it dish outs you in deep.AnalysisThe name Mumtaz itself is a combination and use in different countries like Arabic, Indian, Brunei and Malaysia and from the religion perspective it is mostly used in the Muslim community. The restaurant is a typical Indian restaurant. It is famous for Indian food but it also serves different nationalities food. That means different nationalities of food invite all the people in the restaurant from different countries. However, the environment, the way they serve food in an Indian style, can reflect the culture of India. After an observation of the restaura nt, it set a good example of globalization. There are different customers can be found in the restaurant of different countries such as British, Arabic, Indians, Chinese, Pakistan. The staffs are also from different places, most of them are the students from India, Bangladesh and Pakistan. The cooks are from seven different nationalities to keep open the taste of each country. People are sitting and enjoying various types of food of different countries. It looks like a western and Indian culture come across under one roof. The language that is use in the restaurant is position because it is a universal language. Nevertheless, the Indians and Pakistani convey the message or bring out an order in their own native language to staffs. Music, taste, upcountry decorations, paintings on the wall, style of serving the food etc are giving a obtain of the culture of India. That is how the globalization helps in shaping and reshaping of social relations inside all countries. Different n ationalities of people are working in the restaurant on different posts and everyone has to adopt the culture of the restaurant in a globalise manner. The bare-ass material for the restaurant that is not available in the country is been imported from different part of the world. According to Begg, D and Ward, D, global product markets will concentrate on trading internationally, as fence to operating internationally. Trading internationally is the export and import of goods and services from municipal locations to international markets. To achieve the each countrys taste and maintain the quality of food, the restaurant is importing many of the ingredients from different part of the world.According to some definitions of globalization, it is understand that globalization plays an important role in doing any type of the business. It is not possible for a country to produce all the goods. For example, some vegetables and fruits admit cold or hot weather to grow. Different countrie s have different weather conditions. Globalization occurs at many levels. Firms can export overseas or even operate overseas. They can exploit cheaper labour, capital or finance overseas. An examination of globalization requires an analysis of numerous issues.For the globalisation, businesses are stainless example of this. As Castells (2001) noted, they are organised around networks of production, management and distribution. Those that are successful have to be able to respond quickly to change both in the market and in production. Sophisticated information systems are essential in such globalization. Media plays an important role to make the restaurant globalize, through advertisements on the T.V. pop ups on internet. It influences people to visit the restaurant to see the culture and taste the variety of dishes at a single place. For example, faery Elizabeth had visited the restaurant to experience the Indian culture and the taste of different varieties. It shows that, how gl obalization make the restaurant so popular in the world.Queen Elizabeth in the Mumtaz restaurantThe definition of Robertson on globalization best fit here, Globalization concept refers both to the compression of the world and the intensification of consciousness of the world as a whole. Globalization has covered almost every person in todays world, the trend has spread unevenly. Language is a very good example of globalization. Every country has own language but English is universal. But the thing is, multicultural people speak English differently, each one has distinct way of speaking, accent, using short forms etc. We take an example of spellings, UK spell out colour, realise, and American spell color, realize. The meaning is identical but the way of writing is bit different between both the countries.ConclusionThe overall study of this essay comes with a conclusion by the help of observation done in a Mumtaz an Indian veg and non-vegetarian restaurant. The observation highlights the globalization of culture. The restaurant has perfectly maintained the dignity of the Indian culture. They have also attracted many of the celebrities to come and see the culture of India in the U.K. Food, religion, paintings, interior decoration, and people of different nationalities, Indian music and import of the products from different countries. These are the main aspects, which have shown the globalization of culture, and globalization of product and services. This is explained with an example of raw materials import from different countries and the international students those who are working in the restaurant and offering their best services globally. The ethnography study on the restaurant has tried to relate with the literature is used in this essay.