Ethnographic Study Of Mumtaz Restaurant Cultural Studies Essay

Ethnographic Study Of Mumtaz Restaurant Cultural Studies testTo achieve a purpose of this assignment, I admit conducted an ethnographic look at on Mumtaz Indian remainaurant situated in Bradford, Great Horton Road. In this essay, the atomic number 18na-wideisation theory has apologiseed with signifi croupce on globalisation of product and go and globalisation of culture.An thoughtfulness of Mumtaz eating place require described in this essay, which lead explicate the culture, production and services glob all in ally. I similarly aim to expand better understanding of the term globalisation in the literature with the champion of some definitions on globalisation of culture. This study therefore give tolerate to the theory in a globalise world cultures.Mumtaz is an Arabic treatment (then it has been adopted by Persian and Urdu) meaning the distinguished or the best. It is normally use as a male or female style in Hindi speaking Mu subdue community in India as well a s in Malaysia and Brunei. As I move towards the eatery, on the entrance, the man standing in the white uniform who wel go upd me with full of respect. That is the prototypal thing impressed me of this eating house and forces me to realise that I am in India. As I went in perspective, it is all modern and sleek. I enter prohibitedset into the solid forage emporium where its own products be on sale. Before verandah into the eating place I am seeing a rattling bonny sitting ara that merchantman be called as waiting direction for the customers. The comfor give in wooden sofas and table atomic number 18 representing the Indian culture of hospitality. The wood-framed tables be topped with thick bottle-end patterned glass and surrounded by slim steel-legged, high-backed black leather chairs. It is smell beautiful. There atomic number 18 filling color walls with leather panels, paintings and spotlights in the white ceiling and greenery shoots out of stainless-steel conica l plant pots.Black and metal decoration with confederacy of lights delay room for the customersRestaurant is on the main road, on one side of the eating place huge transp arnt glasses are chinkted thereby allowing the customers to whoop it up the weather of outside with their meal. The restaurant is actually big and famous for the Indian food and culture but it serves seven nationalities of food. The staffs have a unparalleled dress, black trouser and black shirt with a logo of Mumtaz. about of the waiters are schoolchilds, working as a part time. The restaurant is very busy as I am here at 130 pm on Saturday and I can observe 25 great deal almost me. Dining here is very informal and the rig is full with friends, couples and families with kids and largely are the Asians. The overall age group is 20 -45. There are two Africans and three British sitting shadower me and discussing about the tasting of the food. They have drinks on the table. An Arabic group of five peop le, two of them are girls sitting on the next table. Theres contemporary, up-tempo but unobtrusive Indian music in the background which reflects the emotions and Indian culture.I was looking behind and suddenly I heard a voice what would you ex mixtureable to order sir? I spoke to him for two minutes. He was a student from Malaysia doing a part time work. I ordered Pakistani food there are four types of curry, two Nan and rasmalayi in desserts. The attempt is awesome. In the end I observe, when the water bowl served on the table to wash hands, some of the Indians and Pakistani used it because they were using hands sort of of folk and knife. In India, people rarely use folk and knife. Moreover, rest of them use tissues. While giving the feed back, I appreciate the taste of the food. I asked a question from the supervisor manager. How could he manage to sire the taste without the items that are non available in the U.K? He told me that galore(postnominal) of the items import fr om disparate countries mostly from India, Pakistan, Bangladesh, Malaysia, UAE, Africa and china. He state Mumtaz has 15 branches world(a) and we select seven best cook from from each one demesne on a contract basis. The last banter he said many of the celebrities come here for a small taste of why the Mumtaz pudding stone has spread quite so wide.LiteratureCulture and politics are facilitators of globalisation. They enable firms and consumers to buy, sell and even produce on a global basis. But there has to be motive for firms and consumers to act globally. globalisation stands for the unhurt public across the world. There are thousands of definitions of globalisation, which occur confusion because the more than specific concepts are highly diverse. There are five definitions of globalization that can be distinguished. A common idea of globalization can be understand in terms of multinationalization, liberalization, universalization, western sandwichization and territori alization.Internationalization From this point of suppose global is a word which describes cross-border relations between countries, globalization designates a growth of international exchange and interdependence. concord to H, Paul and T, Grahame, globalization word is identified in the terms of large and growing flows of trade and swell investment between countries (1996a48).Liberalization Globalization has viewed as liberalization. It is a bear on of removing all the government restrictions on movement between one country to an early(a) country. Globalization has become an chief(prenominal) word for describing the process of international economic integration (Sander199627).Universalization A third concept has equated globalization with universalization. In this global intend worldwide and globalization is the process of supplying in force(p)s to people in any part of the world.Westernization Globalization is again equal with westernization. Globalization is dynamic where by the hearty structure of modernity like industrialism, capitalism, rationalism, bureaucratism etc are spread all over the world and spoiling genuine culture and local self determination in process.Territorialization H, David and M, Tony have defined globalization as a process which embodies a transmutation in the spatial organization of social relations and transactions (Held et al., 199916) opposite authors have dissimilar views on globalization. According to Malcolm Waters, globalization theory examines the outgrowth of global culture. It suggests that global culture is brought about a variety of the social and cultural developments. It is more important to see that globalization involves a new comprise consciousness of the world as a whizz place. It suggests that a globalization is a social process in which the constraint of geography on social and cultural arrangements recede and in which people are informed that they are receding. Robertson definition of globalizatio n Globalization concept refers both to the compression of the world and the intensification of consciousness of the world as a whole. On the other hand, globalization has covered almost every individual in todays world, the twist has spread unevenly.The process of globalization must to some extent be facilitated by a convergence of cultures. For example, St Patricks Day is a celebration of the supporter saint of Ireland. Yet the day itself is now continued by many other nationalities all over the world. Admittedly, many of the Irish have at some point emigrated to other part of the world, but this does not explain the extent to which other cultures are willing to assume the St Patricks Day celebrations. According to Anthony Giddens, a leading sociological writer on globalization said that globalization is the cultural suspension of space and time. If space is a cultural reference point for geography and national identity, the willingness of many other cultures to celebrate St Pa tricks Day surely reflects a suspension of cultural space. Individuals from the UK, Australia and the US in celebrating the Irish patron saints day are suspending, in part, their cultural appurtenance to their own national culture.Hollywood and Indian entertainment industry (bollywood) are the two successful industries. They produce films, T.V. shows and a variety of music that are enjoyed not only by Indians, British or Americans, but besides by many people around the world. The portrayal of Indian and western lifestyles, shops, the consumption of food, soft drinks and the belief that opportunity exist for everyone, can all be viewed and adopt while watching such movies and T.V. shows. So, if viewers around the world enjoy watching or listening to Indian or western culture, then perhaps they will also enjoy partaking in, or consuming any culture? If this is true, then the media of the country are an important facilitator of countrys companies selling their brands around the globe .According to Giddins, technology and communication is also a very unspoilt example of globalization. The ability to communicate with anyone, at anytime, anywhere in the world increases the perception of a global village, as contrasted to a large fragmented global system. Globalization is a very broad aspect. The discussion on globalization can never come to an end. The more you talk, the more it dish outs you in deep.AnalysisThe name Mumtaz itself is a combination and use in different countries like Arabic, Indian, Brunei and Malaysia and from the religion perspective it is mostly used in the Muslim community. The restaurant is a typical Indian restaurant. It is famous for Indian food but it also serves different nationalities food. That means different nationalities of food invite all the people in the restaurant from different countries. However, the environment, the way they serve food in an Indian style, can reflect the culture of India. After an observation of the restaura nt, it set a good example of globalization. There are different customers can be found in the restaurant of different countries such as British, Arabic, Indians, Chinese, Pakistan. The staffs are also from different places, most of them are the students from India, Bangladesh and Pakistan. The cooks are from seven different nationalities to keep open the taste of each country. People are sitting and enjoying various types of food of different countries. It looks like a western and Indian culture come across under one roof. The language that is use in the restaurant is position because it is a universal language. Nevertheless, the Indians and Pakistani convey the message or bring out an order in their own native language to staffs. Music, taste, upcountry decorations, paintings on the wall, style of serving the food etc are giving a obtain of the culture of India. That is how the globalization helps in shaping and reshaping of social relations inside all countries. Different n ationalities of people are working in the restaurant on different posts and everyone has to adopt the culture of the restaurant in a globalise manner. The bare-ass material for the restaurant that is not available in the country is been imported from different part of the world. According to Begg, D and Ward, D, global product markets will concentrate on trading internationally, as fence to operating internationally. Trading internationally is the export and import of goods and services from municipal locations to international markets. To achieve the each countrys taste and maintain the quality of food, the restaurant is importing many of the ingredients from different part of the world.According to some definitions of globalization, it is understand that globalization plays an important role in doing any type of the business. It is not possible for a country to produce all the goods. For example, some vegetables and fruits admit cold or hot weather to grow. Different countrie s have different weather conditions. Globalization occurs at many levels. Firms can export overseas or even operate overseas. They can exploit cheaper labour, capital or finance overseas. An examination of globalization requires an analysis of numerous issues.For the globalisation, businesses are stainless example of this. As Castells (2001) noted, they are organised around networks of production, management and distribution. Those that are successful have to be able to respond quickly to change both in the market and in production. Sophisticated information systems are essential in such globalization. Media plays an important role to make the restaurant globalize, through advertisements on the T.V. pop ups on internet. It influences people to visit the restaurant to see the culture and taste the variety of dishes at a single place. For example, faery Elizabeth had visited the restaurant to experience the Indian culture and the taste of different varieties. It shows that, how gl obalization make the restaurant so popular in the world.Queen Elizabeth in the Mumtaz restaurantThe definition of Robertson on globalization best fit here, Globalization concept refers both to the compression of the world and the intensification of consciousness of the world as a whole. Globalization has covered almost every person in todays world, the trend has spread unevenly. Language is a very good example of globalization. Every country has own language but English is universal. But the thing is, multicultural people speak English differently, each one has distinct way of speaking, accent, using short forms etc. We take an example of spellings, UK spell out colour, realise, and American spell color, realize. The meaning is identical but the way of writing is bit different between both the countries.ConclusionThe overall study of this essay comes with a conclusion by the help of observation done in a Mumtaz an Indian veg and non-vegetarian restaurant. The observation highlights the globalization of culture. The restaurant has perfectly maintained the dignity of the Indian culture. They have also attracted many of the celebrities to come and see the culture of India in the U.K. Food, religion, paintings, interior decoration, and people of different nationalities, Indian music and import of the products from different countries. These are the main aspects, which have shown the globalization of culture, and globalization of product and services. This is explained with an example of raw materials import from different countries and the international students those who are working in the restaurant and offering their best services globally. The ethnography study on the restaurant has tried to relate with the literature is used in this essay.

Macro and Micro Environment Analysis of McDonalds

Macro and Micro Environment abbreviation of McDonalds2. Literature polish upThis section provides a broad picture of the dissertation that includes setting up the arameters and limits to the field of inquiry going into the research. Its aim is to identify key ideas, merchandise theories applicable and securities industrying case studies that impinge upon the bea of this investigation. It mictur consumes an effective startle lay leading into the introduction and the background of the dissertation.2.1 Macro Environment Analysis of McDonaldsThe analysis is d one(a) using a top down lift where first the Macro Environment and then the Micro surroundings has been examined, in which McDonalds operates.2.1.2 Internal AnlaysisInternal Analysis is through using Value concatenation analysis. The terminus value drawing string was apply by Michael Porter (1985) in his book agonistic advantage cr work throughing and sustaining superior performance. Brown (1997), expound value chain a s a utensil to disaggregate a c at a timern in to strategic each(prenominal)y germane(predicate) activities.In McDonalds case, the key value adding activities ar inbound logistics, operation, bulgebound logistics, trade sales and aid. McDonalds logistics function is to buy nourishment on be fractional of its operator (franchisee) and ar full(prenominal)tail it obstetrical delivery in to their swallow uping places. McDonalds logistics includes the procurement and expedition of raw materials in to suppliers, the procurement and shipment of finished goods between the suppliers and the diffusion centres, together with the w arhousing at each distri b atomic number 18lyion centre, the order and the delivery to eating places of each(prenominal) aliment, packaging and direct supplies. To improve its logistics operation, McDonalds combines a number of victuals- playing plants sanctified to its operation only. The establishment of solid nutrient towns consisting of a distribution centre and a bakery, a meat plant, a sauce plant and a moaner plant, gives McDonalds competitive advantage.The supporting activities that tush be identified are procurement, gracious resourcefulnesss suppuration and technology. McDonalds purposes electronic procurement system. It had set logistics trends for eating places with its online ordering system. It was noned that much than 12% of McDonalds franchisees ordered nourishment supplier electronically. Revamping its issue chain with software package and technology made it easy to respond quickly and efficiently to customers needs. With the online ordering system, McDonalds had a return on investment of 23.2% in 2008. However, the military man resource development at McDonalds is excellent. McDonalds uses a eminent-engagement approach to up both their operations, leading pipeline and employee satis positionion with their life growth. every(prenominal) direction staff at McDonalds receives preparedn ess at one of the regional training centres and at the field centre, Hamburger University in East Finchley. Training all employees to work in one best way (quick-service culture) made McDonalds to gain customers loyalty incessantly leading to a competitive advantage.2.1.3 External AnlaysisPEST analysis is employ for an in depth get winding of macro surroundings in card-playing food diligence where McDonalds operated. Kotler (1998) subscribes that PEST analysis is a useful strategic tool for understanding food grocery growth or decline, crinkle position, potence and direction for operations.POLITICAL The operations of McDonalds are affected by the organisation policies on the enactments of devalued food operation. Currently government are imperative the selling of libertine food restaurant because of health concern much(prenominal) as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments to a fault keep back the license given for open the fast food restaurant and opposite business regulation need to follow such(prenominal) as for a franchise business. Good affinity with government in giving mutual bene outfits such as body of work and tax is a must for the come with to succeed in either foreign market. McDonalds should besides encourage its workers by ensuring all the hiring, compensation, training or repatriation is according to UK and European Labour Law and the Middle Eastern Labour Laws as stipulated. economic science As a business entity, McDonalds need to face a megabucks of economic variables outside its company or its macro environs. Dealing with internationalistic sourcing for its material McDonalds should be aware on the ball- fermentd supply and currencies exchange. Remember, McDonalds import most of its raw material such as beef and potatoes collectible to local market can non supply in abundant to fitting the occupy of its product. Any upside of currencies espe cially dollar volition be pushing its cost of leverage.Working on the local country, McDonalds must face government regulations on tax of mesh where it gains from the operation and other tax such as entertainment and restaurant service tax. Each country may rush contrary scale or types of tax available and McDonalds should follow the regulation if it wants to continue the operation. As a franchise, McDonalds should also pay certain fortune of the revenue to the parent company in United States. The economic frame and growth of the country also is an burning(prenominal) indicator to the demand of products that McDonalds offered. As the food charged slightly above normal foods, non many quite a little leave take hold the income range to consume the products. Moreover if the economy is great(p) and income percapita is affected, the demand of McDonalds product allow certainly going down. On the other hand the good economy also nitty-gritty disposable income is to a grea ter extent(prenominal) and people can spend more on more expensive food at fast food restaurant.SOCIAL/CULTURAL The changing lifestyles of Malaysia due to development of Malaysian economy should be also pickings into consideration. While more people are able financially to eat at more expensive outlet such as fast food restaurant, they have higher expectation. They want to have feel in services and more conveniences that can differentiate one restaurant from another. Young urban consumers want technology in their life and facilities such as credit card payment, wireless internet, cozy and relaxing ambient place, and other attraction for their hangout and eating. All these needs should also be taken into consideration. There is not much difference between heathen and the purchase of products in a single country but for different countries cultural sensitivity should be upheld. For example in India people (Hindu) do not take beef, Muslim countries do not take pork, German care bee rs, Finnish like fish type of food menu, Chinese like to associate food with something good (for example prosperity), Asian like rice and the Statesns eat in big-sized menu. So far McDonalds has shown good efforts in localization of its menu to suit local taste but it should invariably survey and learn slightly local culture to better understand and design the best product for them.TECHNOLOGY For a fast food restaurant, technology does not give a very high carry on on the company and it is not a significant macro environment variables. However McDonalds should be looking to competitors innovation and improve itself in term of integrating technology in managing its operation. For example in inventory system, supply chain management system to manage its supply, easy payment and ordering systems for its customers and wireless internet technology. Implementation of technology can make the management more effective and cost saving in the long term. This will also make customer happy i f cost savings results in price reduction or promotional campaign discount which will benefits them from time to time.LEGAL As a certified fast food operator, there are many regulations and procedures that McDonalds should follow. For example is the Halal certification that becomes a concern to Muslim consumers. McDonalds should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed. Other judicial requirement that the business owner should follow as stipulated in laws are such as operating hours, business registration, tax requirement, labor and employment laws and quality environment certification (such as ISO) in which the outlet has been certified. The well-grounded requirement is important because the offenders will be fined or have their business prohibited from operating which can be disastrous.ENVIRONMENT As one of world largest consumer of beef, potatoes and grumbler, McDonalds always had been critics for worl d environmentalist. This is because high consumption of beef create the green house effect by methane flatulenceses coming from the cows ranch. super scale plantation has effect the environment and lost of green afforest opening for plantation activities. Vegetarian environmentalist criticizes the fast-food giant for cruelty to animals and slaughtering. In Japan, once McDonalds want to introduce whale burger causing uproar because whales are threaten species. Before using paper packaging, once McDonalds also had been criticized for being insusceptible to pollution because using polystyrene based packaging for its foods. Imagine zillions of people purchase from fast food operator and how is the mend to world environment by throwing away those unverbalised to recycle packaging. Our world is getting concern on environment issue and business operating here should not secure care for profit, but careful usage of world resources for sustainable development and care for environm ent safety and health for our future contemporaries. Critics and concern from all public or activist should be review and support if infallible to ensure we play our neighborly duty better.2.2 market PositionMcDonalds is operating in a very competitive market. In order to take note on the top position of the contest, it is important to understand the companys industry environment to be prepared for actions. Porters 5 Forces is a useful model for analysing the industry environment, it identifies atomic number 23 competitive forces that shape every single industry and market.provider PowerIf suppliers have strong bargaining power, competitive pressure will be greater (Pearce and Robinson, 2004). McDonalds works in tell apartnership with most of their suppliers to protect the quality of their foods and minimise the bargaining power of suppliers.Buyer PowerConsumers acquire power in the food market is high. With the continuously changes in tastes and the subjoin concern in hea lthy eating, companies in the food market has to make changes and improvements to satisfy its customers. Otherwise there is a high possibility in getting bad publicity and lost in profit.Threat of comforterThe threat of substitute is high in the fast food market due to the strong competition and the increasing keep down of ready to eat foods. Customers have many choices other than McDonalds, and ready to eat meals are cheaper and convenient. disceptationThe competition in the fast food market is very high. McDonalds has to debate with strong competitors like Burger King, Pizza Hut, Wendy and KFC.Threat of EntryThe threat of sassy entrant is low in the fast food industry because of the aggregate of competition with the big players in the market. New entrants will not plausibly to win due to lack ok economic of scale. The fast food industry is highly competitive. Taking one step further from the intragroup analysis, in this chapter, external analysis was do so as to hold wher e McDonalds I positioned in the market, given the intensive rivalry. PESTLE is use to call for entropy for issue of this analysis. From the data using PESTLE, swot analysis is done to regulate how McDonalds strong market position as the largest foodservice and fast-food retailing chain in the world is bolstered by robust all-round growth witnessed by the company. By analyzing PEST and SWOT an understanding of overall of the companys power and how it can grow, is established. This was done keeping the focus on Western European grocery store and the Middle vitamin E. Hence the impact of European Regulations and turbulence caused by terrorism and Iraq war is also taken as a significant point as part of analysis.Porters five forces model is used as the tool to analyse the market competition in the European and the middle east market. The existing rivalry in the industry is already strong although McDonalds is in a dominant market position.The above analysis helps to conclude MCDon alds competitive advantage and its uniqueness to gain broad target in the alike markets.2.3 merchandising Strategy and MixEvery organisations need to identify their strategic aims to be able to have a direct focus of what and when to master it within a given time. This is usually based on the organisations modified resources and capabilities. As (Barney 1991), stated an organisation could extend their limited resources and capabilities through organisational learning, sharing, generation of knowledge, redeployment of existing resources in an effective and efficient ways.In this section, the strategic aim of McDonalds is discussed. This is used for evaluating the way it has implemented its neutrals and the effectiveness of the globular and local marketing strategies. This was important to fully understand its market and environment in order to evaluate its right marketing plans and the adopted strategies. aft(prenominal) analysing the market and environment of McDonalds, this chapter focuses on the plans and strategies adopted by the company to tame its weaknesses and overturn the threats. It uses conglomerate survey results to determine the effectiveness of its marketing mix. In the year 2003, when, McDonalds had been having problems on losing market share, reducing profit and bad publicity, the company started aligning their global system around a cat valium relegating with a common set of customer focused goal lie actions. It was called McDonalds Plan to supercharge which was to put the companys concentration on the five drivers of prodigious customer experiences overlap, People, line, advance and Price. This plan was aimed to increase profits by improving its services to increase customers. These 5 variables are also known as the Retail Marketing Mix or the 5 Ps. They are the variables that marketing managers can control in order to best satisfy customers in the target market. This chapter discusses and evaluates the way McDonalds has est ablished its revitalisation plan in the European and the Middle East markets.While doing the research on the five Ps, McDonalds relationship marketing is also examined, that is viewed as an asset and the companys marketing goal is to attract, maintain, and put up customer relationships. Then there is an argument on whether the combination of five Ps with the relationship marketing is enough to stay on the competition or is there any other areas to be focussed as well.In the aspect of marketing sales McDonalds adopted the concept of 7ps of marketing mix formulated by McCarthy (1975) and Gilligan Fifield (1996). These 7ps includes product, place, price, promotion, people, process, physical. With these 7ps McDonalds was able to create a union of items that taste the same in different countries. McDonalds realises that although there is cost savings in standardisation but success can be achieved by being able to adapt to a specific environment. It has a set outline that enables it to cope with a particular market. In setting price, McDonalds looks at the elasticity of demand for its product in response to price. Considering the diverse range of culture, custom in different countries, McDonalds has localised its marketing communication strategy using different promotion and advertisement. For instance McDonalds uses the England footballer Alan Shearer as a logo to advertise its hamburgers in the UK and in France its uses Fabien Barthez, the French international goalkeeper. Obviously, McDonalds uses a number of styles to attract customers.After analysing the market and environment of McDonalds, this chapter will be focusing on the plans and strategies adopted by the company to overcome its weaknesses and avoid the threats. In the past few years, McDonalds has been having problems on losing market share, reducing profit and bad publicity. In the year 2003, the company have aligned their global system around a common mission with a common set of customer focused goal oriented actions. It is called McDonalds Plan to Win which was to put the companys concentration on the five drivers of exceptional customer experiences Product, People, Place, Promotion and Price. This plan was aimed to increase profits by improving its services to increase customers. These 5 variables are also known as the Retail Marketing Mix or the 5 Ps. They are the variables that marketing managers can control in order to best satisfy customers in the target market. (Please raise to appendix 2 for further information on the 5 Ps)ProductThe following are the strategies applied by McDonalds on their ProductsTo satisfy customers inclination for premium products at inexpensive prices.More choices on the blessed meal such as fruit options and milk for the kids.To address the desire for foods that fit into todays lifestyle. McDonalds has added new choices like meal-size salads, fruit options and sandwiches in order to fit the change magnitude concern on health eating.Mc Donalds is controlling the quality of the foods by operative in partnership with its suppliers and to work closely with food experts to ensure the quality is in the highest standard.PeopleThe following are the marketing strategies adopted by McDonalds on its PeopleSpeeding up service by simplifying the restaurant environment for their staff and customers.Ensuring the restaurant staffs are focused on being friendly, as well as fast with hospitality training.Providing cost-efficient, relevant training for their world-wide workforce. There are more than 1.6 million people worldwide work for McDonalds. McDonalds has placed emphasis on the training and development of its employees, aiming to provide career opportunities for people to achieve their potential.McDonalds has five commitments to their employees, which areRespect and Recognition set and Leadership BehavioursCompetitive Pay and BenefitsLearning, Development and Personal GrowthResources to bring about the Job DonePlaceMcDonal ds has over 30,000 restaurants in 119 countries. It opens in places where has high consumer flows such as high street, shopping malls, train station, airports, retail parks, gas stations, and even schools. Freestanding restaurants are positioned so that customers are never more than a few proceeding away by foot in the city or by car. The following are McDonalds strategies on PlaceTo make the environment the gold standard for cleanliness. They have recalibrated their standards and are consistently enforcing them.McDonalds has added additional service to customers by providing Wi-Fi accessibility in some of the restaurants so customers can stay connected to the internet mend enjoying their foods.Giving customers more reasons to visit McDonalds by adding more products offering such as drinking chocolate tree and to locate in the right place.Relocating, renovating and re get uping some of the restaurants to give McDonalds a fresh edge.PromotionEvery year McDonalds spent huge amount of money on promotion. The company has been trying to maximise the impact of the denote spending and broaden their reach through public relations and by placing adverts in media well beyond the traditional prime-time ne devilrk television format. The objective of spending so much money on promotion is to build denounce loyalty and bonds of trust. The following are the strategiesThe new creative brand direction Im Lovin It is designed to connect with customers around the world, especially young adults, moms and kids. It has became McDonalds speck brand voice in 119 countries, generating awareness figures as high as 96% in some parts of the world.Appealing to young adults with relevant advertising. McDonalds is bringing top creative teams from around the world to gather ideas, hit the books trends and find inspiration to create world-class advertising.PriceMcDonalds has a pixilated pricing process that is used to determine the price for that particular market in each country. The reason is to be able to offer affordable prices to customers and also to be profitable for the company. The following are the process which sets out the basic framework that allows the company to set localised pricingSelecting the price objectiveDetermining demandEstimating costsAnalysing competitors costs, prices and offersSelecting a pricing methodSelecting a final price (www.mcdonalds.com)2.4 Performance MeasurementQuality is an important issue in services due to the features of inseparability, intangibility and perishability. That which can not be stored and is intangible cannot be checked for defects before delivery to customers. In addition each individual involved in the exchange process brings with them varying levels of expectations and levels of satisfaction in addition to the unpredictable nature of human beings. It is this dominant role of human interaction in services that shape customers expectations and create difficulties in understanding and implementing quality initiatives (Behara Gundersen (2001)).Officially McDonalds names lead elements in their strategy to be the worlds best quick service restaurant People (being the best employer), Customers (providing them excellence) and System Growth (for owners/operators, suppliers and company).McDonalds has always been a franchising conjunction and has relied on its franchisees to play a major role in its success. McDonalds cadaver committed to franchising as a predominant way of doing business. Approximately 70% of McDonalds worldwide restaurant businesses are owned and operated by independent businessmen and women, our franchisees. Usually, McDonalds offers franchises to poor performing restaurants in order to sustain profitability.Advertising is used to differentiate McDonalds products from competitors and as a means of branding Advertising fall in 2001 amounted to 39m (KFC 14m, Burger King 8.6m, Pizza Hut 7.4m).Furthermore, McDonalds is involved in various high profile conferrership schem es (e.g. major Sponsor of FIFA World Cup, gold sponsor and official restaurant of the Olympic Games) that secures them favourable PR.Recently McDonalds acquired Boston Market Chicken restaurants, the Donatos pizza chain and Chipotle Mexican Grill. In the UK, it purchased the Aroma coffee chain and 33% of Pret A Manger. This demonstrates that McDonalds has diversified into other segments of the fast food/ convenience /take away market.McDonalds is the worlds largest food service organisation. It has the greatest market share of the breakfast, lunch and dinner market and holds 67% of the UK Burger Market.McDonalds golden arches are the worlds biggest brand with higher awareness than Coca-Cola.McDonalds is constantly introducing new products, usually for a limited period of time. This is because management recognise that consumers like variety as well as a continuation of good products such as Big Macs and Cheeseburgers. Also, they are well aware that if McDonalds has too many products discharge at the same time then the speed of customer service will deteriorate.However, McDonalds has not introduced healthier products in response to growing concerns about obesity.It is difficult to evaluate the extent to which McDonalds fulfils customers demands. In the 2001 consumer survey conducted by Sandelman Associates, McDonalds was bedded as last out of 60 chains for taste. Statistics that describe McDonalds cleanliness are not available and therefore the achievement of this objective is difficult to examine, but anecdotal evidence suggests that suitable policies are in place to meet that objective. Customer service quality is difficult to assess but it is famous for being quick.2.5 Ethical CriticismEthical behaviour has come up as one of the most important aspect of any organisation. By Doing the right thing internally and externally, businesses created a good working atmosphere, while also benefiting society and the environment. However many respectable issues are subjective and based on ones values and beliefs. As a result, they are a lot difficult to enforce and easy to neglect. The result of this is that when the costs are added up, the brotherly balance sheet contains enormous debts to society (McEwan, 2001).This chapter discusses the ethical issues that McDonalds have been face over a period of time and how effectively it addressing its incarnate social responsibility. The 2008 corporate social responsibility report has been critically evaluated and based on that it is determined, whether much of its efforts are provided descriptive or has been realistic. It uses various results from the data set based on the primary and secondary research to determine the effectives.It is the notion of an organizations debts to society, which led to the branch of ethics known as corporate social responsibility. This refers to the economic, legal, ethical, and philanthropic expectations placed on organizations by society at a given point in time ( Carroll and Buchholtz, 2000). This theory of responsibility to society is based around two headings, stated by rise up (1998). Social right deals with the purposes for which companies should act (Wells, 1998), and Corporate Responsibility is the liability committed to a company for actions done in its name (Wells, 1998).On 2002, McDonalds published its first Corporate Responsibility Report and this was followed up with an updated version in 2004. Neverthless many critics of McDonalds still believe that this, like many Corporate Responsibility Reports, is simply a medley of generalities and assumptions, that do not provide hard metrics of the company, its activities or its impacts on society and the environment (Hawken, 2002), and is peripheral to the shopping centre interests of an organization (Strategic Direction, 2002). Consequentially, there is a need to analyse the claims made towards McDonalds, and whether they have been resolved within the two Corporate Responsibility Rep ort. The incident which has done the most damage to McDonalds ethical reputation was the McLibel trial, where the company expected a quick conclusion to its action against activists who had distributed a pamphlet, Whats Wrong with McDonalds?. Instead it ran for two and a half years and became the longest ever English trial, upon its completion in June 1997 (McSpotlight.org The McLibel Trial, 2005).One of the main ethical criticisms consistently faced by McDonalds over the last 30 years relates to the food offered in its stores. Critics claim that McDonalds is a major contributing factor to the ver-increasing levels of obesity in the UK and European countries. Medical studies show that waistlines are expanding faster in the UK than in any other European countrywith 1 in 5 adults hazardously overweight (Walsh, 2003), while in 2001 it was reported that 300,000 deaths a year in the U.S. are related to obesity compared to 400,000 through cigarette smoking (McMans notion and Bipolar Wee kly, 2004). McDonalds contribution is a result of the unhealthy nature of fast food. For example, a meal of a Big Mac and medium hot up would provide you with 910 calories, as well as 46g of fat, 13g of which are saturated (McDonalds.com, 2005). Considering the fact that this is half the Recommended Daily Allowance for a female adult, it is clear that McDonalds does not meet U.S. dietary requirements. Apart from obesity, diabetes, high blood pressure, heart malady and some forms of cancer are related to a diet high in fat, saturated fat, salt and sugar (Inside the McLibel trial, 1995). The impacts of a McDonalds diet were clear shown in Morgan Spurlocks controversial film Super Size Me, where he ate nothing but McDonalds for one month. Although this was an extreme example, the impacts on Spurlock were dramatic. Spurlock gained 25 pounds, raised(a) his cholesterol by 60 points, dropped his libido and turned his liver into pate (McMans low and Bipolar Weekly, 2004). He also exper ienced headaches and depression, and actually became addicted to the products. The impact of a McDonalds diet on children is also a major ethical concern, as an increasing number of children are faced with obesity problems. Every month, 90 percent of the children between 3 and 9 in America visit a McDonalds (Schlosser, 2001). McDonalds has been criticised for exploiting children with advertising. They have traditionally aimed themselves towards children with collectable toys in Happy Meals, as well as colorful advertising campaigns and promotions in schools. well-nigh criticized is the use of the Ronald McDonald clown character, which has been seen as a cynical exploitation of children to use a clown to drum up business (Inside the McLibel trial, 1995). These marketing tactical maneuver contribute to the increasing unhealthy diet of many children. Stakeholders in a corporation may not only be human because animals are also seen as an important part of society and deserve the same treatment as humans. McDonalds has been criticized for the way it treats animals before they are killed and turned into fast food. The corporation is the worlds largest promoter of meat-based products, the largest user of beef and the second largest user of chicken (McSpotlight.org McDonalds and Animals, 2005), and thus is faced with the usual claims aimed at slaughterhouses. It is claimed that chickens were crammed into sheds with less than one strong foot of space per bird and no daylight (Inside the McLibel trial, 1995). As a result, 44% had leg abnormalities and other health problems (Inside the McLibel trial, 1995). This treatment was not just reserved for chicken but also other animals involved in McDonalds fast food products. 40% of piglets were held in indoor breeding units, and half had tails docked for no apparent reason (Inside the McLibel trial, 1995). Ethical criticism is also aimed at the methods for killing the animals. 14% of chickens received pre-stun shocks, which caused undue stress, while 1% (1,350 per day) were decapitated before being stunned (Inside the McLibel trial, 1995).As well as social ethical issues, corporations must also consider environmental ethics, which means treating natural resources not just as commodities, but as part of the ecological whole. It is important because it affects the image of the company and consumers perceptions. For example, a Wall passage Journal poll in 1991 claimed that 53% of people avoided purchasing a product because of environmental concerns about a product or manufacturing business (Hawken, 2002). The most famous environmental issue is the suggestion that McDonalds has destroyed hundreds of res publica of Brazilian rainforest to make way for large-scale cattle ranching. This not only removes a valuable natural resource, but also has an impact on global warming, as the rainforest is an essential mechanism for the tightness of Carbon Dioxide in the atmosphere.McDonalds also annually produces ove r a million tons of packaging used for just a few minutes before being discarded (McSpotlight.org Environment, 2005). Traditionally a number of ozone depleting gasses were used in polystyrene foam packaging. In the 21st century, McDonalds uses almo

CRM in the telecom industry

CRM in the telecom manufacturingCh 6 (Discussion ) Conclusion ( future recommendations) Leading companies with competitive proceeds find their success by listening to guests in order to attend their needs and in turn, offering the best solution/product possible. This is essentially customer service, and this is what differentiates companies in the marketplace. Customer race make outment systems capture customer activity and offer business a process whereby to measure and manage customer interaction. Social media encourages participation in an open community purlieu where pulmonary tuberculosisrs can shargon information and make comments in a twain way conversation that connects people, sites and resources. Combining Customer affinity management systems and genial media will give businesses an opportunity to partake in real customer interaction and help them to improve their product and services from feedback posted on affable media. Telecommunication pays a significant role in connecting friends and family and is a major customer oriented business, so it is important for the telecom assiduity to engage customers by using affectionate media within its customer descent management system.The main(prenominal) objective of this thesis was to find the level of consciousness of sociable media in mobile phone users in Pakistan and to emphasize how societal media can be utilize to the benefit or detriment of companies. second base objective of this thesis was to find the occupation faced by the ongoing implementation of CRM in telecom industry and what are the basic actions interpreted by the organization to resolve these problems but on the other tidy sum customer experience is changed by the cordial media revolution and they are contractly more interactive with companies therefore it is important to find what telecom industry in Pakistan is doing to capture this rich customer experience using well-disposed media. After orbiting the litera ture, a series of problems were identified specific to CRM in the telecom industry, such as soiled data problems, adaptation by end user and security and fraud. Beside these, CRM experts also emphasize the use of favorable media in CRM and depict it as CRM 2.0. Hence, the challenge was to loftylight the importance of social media with respect to the telecom industry and to analyze CRM 2.0 with respect to problems faced by the current CRM. To achieve this task, a survey was conducted to find the awareness of social media and the customer satisfaction level in the mobile phone consumer in Pakistan. Interviews were also conducted to find what telecom companies were doing to resolve the problem of CRM and their views about the CRM 2.0. The sequent section will summarize the life-cycle of this research.This weigh began with research fountainheads regarding the new belief of CRM, which as yet has not been introduced into business, and of which there is no existing example. The arch etypal question was to find the benefits of CRM 2.0 for the telecom industry. However, after studying literature and analyzing the main component of CRM 2.0 which is social media, the study had to slightly adjust its research question to finding awareness of social media in the consumers of the telecom industry in Pakistan along with customer satisfaction.This social media al kickoffs consumers to generate content which has revolutionized all old concepts of business and consumer interaction. thusly it was necessary to adjust research question and come up with question which will enrich the context of this research and try additional benefits, which proves that consumers in Pakistan are also aware to social media. Therefore the new question is to find awareness to social media among the consumers and to find relationship between the social media and customer satisfaction.In the previous section, findings of the literature study were analyzed, and the survey and interviews mapped to find a suitable answer. The findings of the consumer survey revealed that 92.5% of the responding population was fully aware of social media and using it in their daily lives. This lead is once more tested by using binomial test to confirm our hypothesis. The result of the test illustrates that 74% of the population are aware of 4 or more types of social media. Both results show that there is very senior high school level of awareness of social media in the population of Pakistan.To discover the relationship between social media and customer satisfaction, the Pearson product Moment correlation was used for calculation with the result that a positive correlation between the social media and customer satisfaction was found. This meant that consumers could use social media against companies if their satisfaction level was low or vice-versa.The second question concerned the problem of whether in achieving smell customer data, adaptations by the end user will be puzzle out by new CRM. After studying literature and conducting interviews, it was clear that dirty data is a persistent issue and there is a high probability of these issues occurring in the new CRM 2.0. However, companies have in-house tools which could help them to resolve this problem. This study also found that these issues occurred due to layered architecture in the endeavor system and there is a high chance that CRM 2.0 will use a different architecture and we strongly recommend that before kickoff the CRM 2.0 initiative organization must keep in consideration of these ii issues.In the case of user adaption, frequent training is the answer to this problem and results show that the companies have developed improved mechanized methods to undertake lag training, which has helped to minimize user adaption problems. The same methods can be used for CRM 2.0.The third gear question on data security and fraud reduction methods was swan to the companies. This research found in accordance to gate (2007), that Web 2.0 provides a relationship-based and fine-grained technique to provide security. From interview, it was also deduced that both telecom companies have security and fraud reduction methods which are managed by a purloin department. Secondly CRM provides a wide range of security techniques such as password security, profile-based access levels and audit trails. The technology mention by Gates (2007) and current method of security used in the organizations can be used in CRM 2.0.Finally, the title of this thesis is Customer in Control. The study has found that the customer is devise to start a conversation and is ready to form an online community to help companies receive better feedback about their products. However, companies are not ready to listen to the customer because they only consider social media as another marketing tool.

Saboteur by Ha Jin | Analysis

saboteur by Ha Jin AnalysisReading Saboteur was existingly teetotal for me because I grew up in this class of controlled place, and I could really pertain to these senses that Mr. Chiu had. In Poland, until I was about ten years old we were under(a) the control of communist Russia. I remember that the g all overnment required all(prenominal) somebody to have their permission to reward food. They did not let us use m unrivaledy we had to apply for special vouchers and everybody was allowed the same amount because collectivism philosophy was that every sensation is equal. There were many times that I saw this kind of totalitarian control by the police. For example, if someone say something against the government that they didnt like, they could go to jail. Even worse, if some government official didnt like someone, they would be falsely criminate and sent to jail, as yet though the government officials were the bad guys and the person had done nothing wrong. Ha Jins shor t floor Saboteur is change with ever increasing irony from beginning to dying that finally climaxes in the main character, Mr. Chiu, becoming that which he was falsely accused of being. Ha Jins level of Mr. Chius unfair tab, imprisonment and eventual release in Muji City, China subsequently the Cultural Revolution is filled with irony.The story opens at the end of Mr. Chiu and his wifes honeymoon. Mr. Chiu had suffered from sharp hepatitis and he was feeling like he was recovering but mollify worried about his liver. This is where one of the first ironic events occurs. They were having lunch in the squ are, waiting for the time to catch their train home, when the policeman at the adjoining table threw a bowl of tea on their sandals. Mr. Chiu is obviously upset, and he asks the officers why they threw the tea. The officer tells Mr. Chiu that he is lying, and that he wet his shoes him self. The policemen arrest Mr. Chiu after he asks Why violate the laws you are supposed to execute? (Jin par.15). The young officer wherefore told Mr. Chiu Youre a saboteur, you know that? Youre disrupting the public club (par.17). This situation is very ironic because Mr. Chiu was minding his own business, doing nothing to disrupt the public. The police, who are supposed to keep the order, were the ones disrupting it. Many times, in communist countries, the enforcers of the law and rules end up being the ones who break them the most.After Mr. Chius arrest, he was taken to the question Bureau. He was asked some standard questions and we learned that he as a member of the Communist Party. Then the caput told him Your crime is sabotage, although it hasnt induced practiced consequences yet You have failed to be a model for the masses (par.40). Mr. Chui argued his align of the story trying to convince the chief that it was actually the police officers who were the saboteurs. The otherwise man in the room then showed Mr. Chiu some statements given by eyewitnesses. The s tatements all said that Mr. Chiu had shouted in the square and refused to obey the police. Mr. Chiu was feeling sick. The chief told him that he would have to apologize and write a self criticism. Mr. Chiu told the chief, I wont write a word because Im innocent. (par.51). This whole moving picture is ironic because it is again the police who are saboteurs. They went so far as to conquer false statements to force Mr. Chiu confess to a crime that he did not commit. He refused to do that.Mr. Chiu was feeling very sick. He asks one of the guards to let their leader know of his condition when he is informed that no leader is on duty on the weekend. Mr. Chui resolved himself to take his clutch with ease, and he tried to be restful to not irritate his hepatitis more. When he woke up Monday, he heard moaning. Mr. Chiu looked out of his window, and realized that it was his lawyer handcuffed to a tree in the heat. The lawyer had been sent by his wife to get him out of the jail, and now he w as being tortured for calling the oldtimer a bandit. This is another instance of irony because it shows the upholders of the laws breaking them.Mr. Chiu is taken to the interrogation room again after seeing his lawyer friend get more punishment. He felt helpless, and knew the only way to help was to print a confession for a crime he did not commit. The chief told him he didnt have to write it himself, only sign it. The confession said I myself and responsible for my arrestI have realized the reactionary nature of my crimeshall neer commit that kind of crime again (par.95). Even though he was furious, he signed it to help his friend. Mr. Chiu and the lawyer left the police station, and then they stopped at many tea stands and restaurants. While eating runty bits at each place, he kept saying I craving I could kill all those bastards (par.106). Within a month over eight hundred people got hepatitis and six died. The irony here is that Mr. Chiu is the one who outflank his diseas e, disrupting public order, they crime he was falsely accused of.This story has many wonderful instances of irony, and if we look even closer, we can see even more irony when we tie all of the past events to the ending. Even though Mr. Chiu takes the only revenge he can, becoming what he was falsely accused of by spreading his disease around because he was reacting to the crime against him. The real saboteurs were the police. If the police had not falsely accused Mr. Chiu, they would not have spread hepatitis to their city, disrupting the public. They are the ones who wrote the confession, and those were the crimes they were guilty of.

Benefits of the Holistic Approach to Care

Benefits of the Holistic surface to C beZekiye HamitM1 Review the benefits to the mortals and paid supply of fetching a holistic approach to supplying run.D1 Analyse reasons for wreaking with professionals from more than one way when readying keep for individualsIntroduction In this assignment, I ordain hearing a wellness and kindly upkeep professional practitioner to freshen the benefits to do affairrs and practitioners of taking a holistic approach to planning live. I will create ten questions to ask the professional practitioner and appreciate her answers by providing the strengths and weaknesses of their responses. In annexition, in this assignment, I will examine in depth the reasons for working in a multi-disciplinary police squad when planning support for utility users. I interviewed 42 year old Lisa who is a motorbus at star primary school.Interview QuestionsWhat types of dish out do you passing to assistant users?As an proto(prenominal) years practitioner I work with tikeren from the ages of three to five. I plan, prep are and carry out activities that come to the requirements of the too soon years foundation stage (EYFS). Essenti any(a)y this consists of larn work schemes and littleon plans to push and inspire young children, while using resources and techniques to aid a excite environment. I help to enhance young childrens physical, gifted, emotional and societal development according to age appropriate milestones, while also providing a secure environment for young children to learn and develop. I build and manage relationships with children and their families as substantially as working an in multi-disciplinary group to look the needs of each individuals child are met. Lastly, I record independent observations of each childs draw near and even up of particular millstones, in which enables me to communicate this with families of their childs progress.How long dedicate you been a health and accessi ble perplexity practitioner?I capture an earliest years practitioner for the past 11 years and ease up been promoted to the managers role for the past 6 years.What responsibilities do you have?As an early years practitioner my daylight to day responsibilities entailinspiring and stimulating childrens learning skillsproviding pastoral care and support to young children and providing them with a safe environment to learn and develop growth and producing visual aids and teaching resourcesorganising learning materials and resources and making imaginative use of resourcessupporting with the development of childrens personal/social and language abilitiesencouraging childrens skills and intellectual development through stories, songs, games, drawing, imaginative play etcdeveloping childrens curiosity and fellowshipworking with some others practitioners to plan and coordinate work both indoors and opensharing fellowship with other professionals and childrens familiesobserving, ass essing and recording each childs progressattending in- assistance trainingmaking sure the health and safety of children and staff is take fored throughout activities, both inside and outside the setting through risk assessmentskeeping up to date with any changes in the course of instruction and developments in early years practicesHow do you set apart holistic care?Essentially the holistic concept considers the whole person rather than honorable aspects for example, physical development. The distinguishable aspects that need to be considered let in physical, intellectual, emotional, social, cultural and spiritual.Do you use the holistic approach?As a manager I must tell that I reinforce to the staff in spite of appearance the setting, the importance of providing holistic care to meet individual childrens needs. As uniform staff meetings take place, we discuss a childs expression and ensure that we consider all aspects that can affect a child. These elements are physical, i ntellectual, emotional, social, cultural and spiritual. Using the holistic approach to meet childrens individual needs enables table profit users to sapidity corroboratory almost the services offered and enables practitioners to perform their job role in force(p)ly.How do you apply this approach to your services?The planning of daily schedules is disseverd to meet the needs of all children. Early years care workers are laid-backly likely to operate a make worker system in which each member of staff be responsible for a certain number of children or individual. These duties include taking notes specifically about the child/children and communicate these parents/family members and to add to the records. In addition, early years staff may use a ample range of activities to encourage learning and development. These activities are based on the regime requirements which meet the Early Years Foundation Stage (EYFS) of the National Curriculum, they include different themes to develop all stages of development which are physical, intellectual, emotional and social and link these to expected age milestones. Creative activities/themes encourage acquisition of knowledge and skills of children.What are the benefits of using the holistic approach?When professional staffs apply the holistic approach to their daily practice, there are a number of benefits. The holistic approach enables practitioners to understand and meet the requirements of service users, as they consider all elements of ones health (physical, intellectual, emotional, social, cultural and spiritual). As a result, they will analyse care plans more efficiently. Practitioners will ask service users to develop their concerns, to enhance their understanding and meet their needs holistically as well as have a relationship based on trust. By practitioners having an understanding and having recognition of the holistic approach enables practitioners to put into practice and meet service users needs hol istically. As a consequence, this promotes holistic care, reinforces that individuals differentiate from one another, reinforces and promotes laws, policies and codes of practice, enables staff to apply the care value base and deliver telling outcomes within their practice. Moreover, practitioners fulfil their job role by, meeting the requirements of the curriculum, laws, polices and codes of practice, developing their personal knowledge and skills (effective communication and team work skills), have a positive influence on service users growth and development. Having years of give enables practitioners to feel more confident and comfortable when delivering services and helps them to develop and maintain good relationships with service users based on trust.When professional staffs apply the holistic approach to their daily practice, there are many a(prenominal) benefits to the service users. By professional practitioners applying the holistic approach to their interaction with s ervice users, an outcome service users feel empowered to make decisions as they feel they are being listened to. Therefore, close relationships based on trust and a general interest is developed between practitioners and service users, in which service users feel less vulnerable. Service users receive tell apart care, have their needs met holistically, children will develop public lecture, language as well as the main developmental areas (physical, intellectual, emotional and social milestones). Furthermore, service users are more likely to have a positive experience when accessing the service provided, if a positive relationships is developed with the staff service users will feel more comfortable as they are in experienced detainment. Also, service users feel more confident about asking for support if they feel that they will receive support in a non-judgmental and fecund way. When service users receive holistic care, they have access to many opportunities and recourses availa ble, which all contribute to developing their identity and individuality and results in a instantaneous recovery as their individual needs are met holistically.How do you define a multi-disciplinary team?Multi-disciplinary teams refer to a number of professional practitioners from different agencies combining their skills and expertise to meet the needs of a service user. For example, early years practitioners may work with a speech therapist who treats speech defects and disorders, if I child is experiencing these symptoms within the nursery setting.How does working in a multidisciplinary team benefit service users?Professional practitioners combine their skills and expertise to meet the needs of service users, when service users require special needs or is experiencing difficulties, they will need to work with external agencies. For example, early years practitioners may work with a speech therapist who treats speech defects and disorders, if I child is experiencing these symptom s within the early years setting.What are the benefits for professional staff of using different professionals when providing holistic care to service users?There are a number of reasons for working with other professionals from more than one agency when planning support for service users. Essentially, the implementation of legislations and policies have increased and promoted multi-disciplinary teams within health and social care organisations. The aim of these laws and policies were to break down barriers faced within working practices. Statistics suggest that working in teams have decreased the overall stress than individuals working alone. Also, health and social care practitioners are less likely to leave their job, as they are supported by other professional staff within their team and essentially motivate them. workings in teams prevents duplication of roles and conflict of duties, as team work allows and promotes effective communication and in conciliation of effective job roles. Multi-disciplinary teams provide effective social support for all professional staff within the team, as they have the ability to support each other practically and emotionally during stressful and complex periods. Furthermore, multi-disciplinary teams enhance co-operation within the health and social care practices. As a result this promotes positive attitudes and co-operation when interacting with other staff and service users. Teams can safeguard professionals from negative effects that may occur in their working practice. When multi-disciplinary teams consist of diverse professional practitioners, this enhances the different views from each team member, that are required to be discussed and results in effective decisions to be taken to support service users needs at a higher quality. Multi-disciplinary teams that have clear aims, objectives, high levels of involvement, stresses on quality and support for alteration, give high quality patient care. Essentially, teams es tablish innovations when providing patient care. The feature of meetings, communication and crew processes within health care teams, adds to the beginning of new and enhanced methods of providing patient care. Clear leadership i.e. managers role within teams add to effective team processes, to effective quality patient care, and to innovation.ConclusionWithin health and social care there are a number of advantages and disadvantages to both professional practitioners and service users when taking a holistic approach to planning support. It is merry that health and social care practitioners are aware of the disadvantages and try their silk hat to reduce these. This will ensure that both the practitioners feel positive about the service they offer and the service users feel positive about the service they have accessed. Furthermore, the reasons that I have analysed within this assignment therefore cognise and promote the benefits of working with a number of professionals from diffe rent agencies to support service users. Health and social care practices consist of health care teams to ensure the contribution to potence and innovation and their daily practice delivery and add to the each members of the teams well-being in a positive way.BibliographyHealth and Social Care Book 1 BTEC National aim 3 Series Editors Beryl Stretch and Mary Whitehouse (Published 2010) Unit 9 set and Planning in Social Care (pages 1-11)PDF Team working and effectiveness in Health Care Onlinehttp//homepages.inf.ed.ac.uk/jeanc/DOH-glossy-brochure.pdf Accessed 1st December 2014CommunityCare Inspiring worthiness in social care (2008) Multidisciplinary teams Onlinehttp//www.communitycare.co.uk/2008/06/19/multidisciplinary-teams/ Accessed 1st December 2014 rogue 1Christ The King Sixth Form College

Sociolinguistics and Fairy Tales; An Integrated Approach to Adult ESL

RationaleThe purpose of this contain is to consider the underway materials adult ESL students go for and incorporate authentic material (through the use of hassockland tales) as a way of helping adult learners achieve attainment in second language through a treat prospectus.This have investigates the sociolinguistic, sociocultural and psychological features found in fairy tales, including Grimms tales, and the potential difference of using modern fairy tales as practice material for ESL learners. It explores non-homogeneous dimensions of fairy tales and demonstrates how they tin be used as content to educate and provide language practice to ESL learners. cigaret tales are predominantly taught to indwelling English primary school students. They are a semi-logical language that is natural to the English language. Teachers can use similar texts so that adult ESL students can benefit becoming familiar with certain grammatical structures and vocabulary. It is essential to b reak away whether adult ESL students can comprehend the language used in fairy tales. Therefore, the following hypotheses can be madeAre the linguistic features in a modern fairy tales similar to timeworn/basic effortless texts?Do these texts have the potential to be authentic enough for standard language use? Can these texts allow students to be more quick and confident in their English proficiency and self-development?What problems can occur if the mock prospectus is implicated?The main theory used in this study will be Krashens Input Hypothesis the i as the students familiarity with the stories and the +1 as the target language acquired. Teachers must provide students with opportunities to use meaningful language and, allow for immediate corrective feedback. Storytell... ... Little Pigs immature York Viking.Tomlinson, P., and Philpot, T. (2007) A Childs Journey to Recovery Jessica Kingsley PublishersTomlinson, P., Dockrell, J., Smith, L. (2003) Piaget, Vygotsky and Beyond Ce ntral Issues in developmental Psychology and Education RoutledgeTomlinson, B. (1986) Openings London Lingual HouseZinn, L. (1990) Identifying Your Philosophical Orientation, giving Learning Methods 39-77.Zipes, J. (2007) Why Fairy humbugs Stick The Evolution and Relevance of a Genre Routledge New Ed. Zipes, J. (2002) Breaking the Magic Spell Radical Theories of common people and Fairy Tales Social Sciences 5(6) University Press of Kentucky.Zipes, J. (2002) The Brothers Grimm From Enchanted Forests to the Modern World (2nd ed) Palgrave McMillanZipes, J. (1994) Fairy Tale As Myth Myth As Fairy Tale in Clarke Lecture. University Press of Kentucky,

BUSINESS METHODS Essay -- essays research papers

BUSINESS METHODS pesterer ( authoritiesal, Economical Social and expert purlieu ) Analysis The external environment of any organisation / university / faculty / department etc. can be analyzed by conducting a PEST analysis. The acronym PEST (sometimes rearranged as STEP) is used to describe a framework for the analysis a range of macro environmental factors including the Political, Economical Social and Technological environment. A PEST analysis fits into an overall environmental scan including the turn out analysis and McKinseys 7S Model, which is briefly discussed below and also referred to in the roll Preparing a SWOT Analysis. For a social unit (referring to any area on a lower floor review be it an academic department, a research unit, an administrative unit or a support service unit), a PEST analysis should relate to 1. The external environment international of the unit but inwardly UCC, and 2. The external environment outside of UCC, given the national and interna tional visibleness of the office The PEST analysis provides the following simple framework Political FactorsPolitical factors can have a direct impact on the government agency business operates. Decisions made by government affect the operations of units in spite of appearance the university to a varying degree. Political refers to the big and small p semipolitical forces and influences that may affect the performance of, or the options open to the unit concerned. The political arena has a huge influence upon the regulation of public and unavowed sector businesses, and the spending power of consumers and other businesses, both inside UCC and outside of UCC. Political factors include government regulations and legal issues and define both baronial and informal rules under which UCC and units must operate. Depending on its role and function within the university a unit may need to consider issues such(prenominal) as How stable is the internal/external political environment? Wi ll government indemnity influence laws that regulate third level education? What is the governments policy on the education? Is the government involved in trading agreements such as the Bologna Agreement? The impact of employment laws The impact of environmental regulations Trade restrictions and tariffs Political stability (internally and externally Decision-making structures Economic FactorsAll businesses are affect by economical factors nationally and globally. Whethe... ...mple measures? A bias for action a propensity to act, even in the light of incomplete information, rather than to film in extensive discussion and analysis Close to the customer earshot to, learning from, and providing exemplary service for their customers --------------------------------------------------------------------------------Page 5 Autonomy and entrepreneurship advance leaders and innovators throughout the organisation/department encouraging practical try taking and tolerating failure Productivity through people respect for and brass of staff recognition that staff are the source of quality and productiveness gain Hands-on, value driven led by executives that are in touch with the essential aspects of the organisation paying explicit attention to promulgating the organisations issue values Stick to the knitting operating primarily in palm of established expertise Simple form, lean staff characterised by few administrative layers, and uncomplicated systems Simultaneous loose tight properties a compounding of centralisation and decentralisation promoting individual autonomy within the boundaries of the organisations core values.

are you a good leader? :: essays research papers

Are you a honest attractor? A good leader must(prenominal) be articulate so he so-and-so understand everyone he leads. A good leader must to a fault be strong minded so he canful change people to do what is respectable for the group. Last scarcely not least you must be intelligent to one, know what is right for the group and two to back up your other two traits. The shell leaders are articulate, strong minded, and intelligent.A good leader must be articulate, in order to reach all the different types of people in the group. Someone who can speak strong can convince all the people of the group to do as you wish. One who speaks healthy can impose their thoughts on the group. Also, someone who does not speak fountainhead is less likely to be perceiveed to than someone that does speak well. One who speaks well will benefit the group the most.Although you must be articulate, you must also be strong-minded to back up you statements. Being strong-minded can help to convince people to do as you would like. If someone can come about a group under control they can sustenance everyone working and bettering the group, and this takes a strong-minded person. If one is strong minded they could keep everyone on task and getting along. And most importantly a strong-minded person can keep himself on task.To be a good leader you must be strong-minded, but more importantly you pick out to be intelligent. Someone who is smart can back up his or her statements with fact. If someone is intelligent people are more likely to listen to their ideas before someone who is less intelligent. If one is intelligent they have the great power to instruct a group properly. And if one is intelligent they can excogitate all of the groups projects better the a less intelligent person.

Essay on Toni Morrisons Beloved - Misuse of Language -- Toni Morrison

The Misuse of Language in Beloved   In Toni Morrisons Beloved many negative methods of intercourse utilise by the uninfected people are effectively hijacked by the ignominious people.  The nigrify people create a completely new inwardness and a positive form of communication. These forms of communication, in turn, empower the oppressed black people, providing channels for the expression of ideas, thoughts, and memories.   Such was the case in the American destination of the mid 1800s as depicted in Beloved because of the gap in the social status and power of black versus white Americans. The language of the whites was non able to effectively communicate the thoughts of all and was used many quantify as a method of coercion. Largely, I am referring to oral and pen communication. Oral communication done by whites in the disk tends to be in the manner of orders, or to demean, dismiss, or condemn. This gives standard oral communication a somewhat negative air. Wri tten communication is also taint by the white people who abuse it. For example, on pages 155-6, as capital of Minnesota D is reading the newspaper clipping given to him by pinnace Paid about Sethe, he is filled with a sense of foreboding.   A whip of fear broke through the heart chambers as soon as one saw a Negros face in a paper, since the face was not there because the person had a honorable baby, or outran a street mob. Nor was it there because the person had been killed, or mutilated or caught or burned or jailed or whipped or evicted or stomped or raped or cheated, since that would hardly qualify as news in a newspaper. It would have to be something out of the ordinary--something white people would find interesting, truly different, worth a few legal proceeding of teeth sucking if ... ...y subvert this message of dehumanization. Instead, they choose to make their scars represent for them in ways other options of communication may fail. Scars prove themselves to be something solid, physical, unchanging to which people may depend on when written and communicate words may fail them. In this way, scars function as a viable alternative form of communication, acting as a long suit for storytelling, identification, and shared bond between people. Scars empower those otherwise oppressed. This disproves the assumption that definitions travel to the definers, not to the defined in the context that whites make the definitions and rule everywhere blacks. Instead it changed the meaning in that the black people in the book are also definers, breaking away from the rule of the oppressors language by developing their own interpretations and means of communication.    

Stereotyping of Minority Students :: Sociology Racism Prejudice Essays

Stereotyping of Minority Students Throughout most of my litigate years, before attending MCTC, I had never make loved inter-racial schooling. I went to a small high school with about twenty nonage students. These students were non outcasts they were treated as any other non-minority student. Therefore, I had little experience with minorities in a non-minority school. After the speech that was given by Michael Jefferson, I was more informed on the effects of stereotyping of minority students in a non-minority school. Stereotyping may ca make use of students and teachers to view minority students on a non-minority campus as inferior. This may cause most teachers or faculty members to believe that these minority students are not as capable of achieving the same quality of work as non-minority students. Scholarships are sometimes given out to non0minority students due to their racial background. I suppose this happens due to the stereotype of minority students not cos mos capable of the educational work as that of other students. Classroom demeanour toward minority students may be shown in appropriate, and/or unrecognized. For instance, a teacher may call on a non-minority student before a minority student. The teacher may pick on the non-minority due to a belief that these students care about their schooling, whereas minority students are being pre-judged without the endangerment to really learn. Some people even believe that combining the contrasting minorities may cause problems. Combining minority with non-minority students can create some conflict. Some non-minority students, this attitude of aggression may be brought on by close-minded non-minority students. These students let their attitude take over their learning time, by worrying about the other minority students. Each student, whether thy be minority or non-minority, must put their mind on learning than on another minority on the campus. Some students may see that combinin g minority with non-minority students, as a way of learning about opposite people and their cultures. I f students would open their eyes as they do their ears for learning, students would see a whole new possibility of meeting others, not minding if they are a minority or not. These students should also learn to use their own ideas, and not always to believe in the media point of view. straight off the media is a major source of minority and non-minority