Evaluation on buying organic food Essay Example | Topics and Well Written Essays - 1000 words

Evaluation on buying organic food - Essay Example Psychosomatic study has shaped a large number of theories associated with the difficulties encountered in organic food purchase decision making process. These studies have revealed that consumers’ purchase decisions in a definite environment and at a specified time are determined by a combination of mental and relative factors as well as their connections (Klockner 40-56).Moreover, the following phases will be conferred: In what way do ethics, principles, attitudes and fears for both the health and environment influences the consumption of organic food, does availability, visibility, and prices awareness contribute, the role played by trust, environmental and health psychological simulations contribution towards organic food purchase and lastly, the impact of labels on organic food on decision making influence Consumers are always placed at the bottom of production chain. However, they play a chief role in in the establishment and development of the organic food market. In ess ence, the ultimate purchase in a supply chain, health food entity or on a grocery market by a consumer creates the demand that eventually sustains organic production sector. In addition, the act of purchasing food is not as easy as it seems since it requires keen attention by the consumer for the ingredients among other nutrients details. Further, the purchasing process can be split into a sequence of linked decisions by the consumer. For instance the consumer will start with allocating time for his/her shopping, then they will choose the place where they will go for their shopping for example, a local supermarket, hypermarket, grocery shop, etc. Accordingly, the consumer will make his/her budget, and the category of products they would like to purchase. This is the most important stage that a consumer of organic food faces. Further, this stage is consequential because within each food classification the consumer must have a specific product they are willing to purchase. The importa nce of the mentioned stages affects the end product of purchase. For instance, when a decision to shop in a supermarket instead of a grocery store is made, both places will have different varieties of produces. Consequently, the different variety impacts the foodstuffs that are taken into thought. In addition, when the food shopping is done under time constraints, it will clearly have an effect on the purchase choice because the time invested to make decisions is dramatically reduced ( Reed 87-100). It is important to evaluate the explanation of motive in influencing the purchase of organic food. Generally, there must be a motivation that triggers individuals to prefer organic food over conventional food when making a decision. Consequently, there are three main motives to buying organic food namely; Values, Attitudes, and Concerns. These three motives are psychological and the purchaser keenly regards them. The consumer will be purchasing organic food with a motive of enriching the ir health and on the other hand protect the environment and the animal welfare which is a value that most organic food consumers hold. Consequently as has been mentioned earlier, health concerns are a chief influence to the purchase of  organic food.  Ã‚  Ã‚